If a specific product has stood out, it might be a good idea to build on those experiences, such as purchasing more kayaks or scheduling more opportunities for a specific tour. You can also check if any product has been used extensively and may need some extra care and repair after the season.

The best way to check this is under Reports > Overview > Sales per product. There, you can choose to view sales for the entire year, broken down by your different products. For example, you can compare the revenue from each product and see how much the rebooking guarantee has sold.

If you want to measure factors other than sales, you can find other parameters by exporting the booking manifest.

2. Evaluate Customer Satisfaction

Satisfied customers are key to everything, and if you've had the standardised customer satisfaction email active, there should hopefully be a lot of valuable feedback from your customers at the end of the season. Review the comments and take in what has been written; you can find these under Settings > Customer Satisfaction. If there is any feedback that stands out or has been mentioned by multiple customers, there might be potential for improvement.

In our own operation, Långholmen Kayak, we use NPS a lot. For example, if we receive a comment that the customer had a good experience but the kayak was wet in the cockpit, this is something we can quickly address and keep in mind for the future to improve the customers' experience.

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3. Review your offerings

By gathering feedback from your staff and customers, and by analyzing sales statistics, you can adjust and review your products. If most bookings have come in for a specific start time (for example, an early morning start) or for a certain booking duration, it might be wise to adjust your offerings accordingly to meet demand and increase the chances of an even more successful next season.