How Söderåsens Turridning Created a Unique Trail Riding Experience Powered by BookSpot

Combining a passion for horses with running a business requires both heart and structure. For Anna Lewijn, founder of Söderåsens Turridning, it is precisely the balance between the personal experience and the professional overall impression that has created a business that continues to grow year after year.

In this video, you can hear Anna talk about her business and her close collaboration with BookSpot.

A riding experience where customers feel at home

At Söderåsens Turridning, the goal is for every customer to feel safe, included, and welcomed. It’s not just a horseback ride – it’s a complete experience where the connection with the horse and the sense of community within the group play a central role.

“We want people to feel at home, to feel welcome and part of the group. That’s why customers help prepare the horses both before and after the ride,” Anna explains.

This involvement is appreciated by both experienced horse lovers, who enjoy spending time with the horses, and beginners, who are often a bit nervous. By spending time with the horse in the stable, calmness, understanding, and trust are created – something that forms the foundation for a safe and enjoyable ride.

“It’s a way for customers to unwind. Many say that being close to the horse in the stable is one of the highlights,”

Trail riding in Skåne with nature as your closest neighbour

Söderåsens Turridning is located right next to Söderåsen National Park – one of Sweden’s most scenic areas. With deep valleys, open meadows, and winding forest trails, every ride offers a unique nature experience.

“It’s truly a fantastic environment to ride in. The horses thrive here, and so do our guests. Many return year after year.”

Riding in this type of landscape is more than a physical activity – it is a mental break from everyday life, a chance to experience calm and presence in harmony with animals and nature.

Returning guests and top ratings as proof of quality

That Söderåsens Turridning has built a strong reputation is clear from their guest reviews.

“We often hear that everything is very organised here, and that we are friendly and accommodating. It’s important to us that the stable is structured and that everything has its place – it creates safety for both people and horses.”

With returning guests, high ratings, and growing interest, Anna has found a way of working that is both sustainable and highly appreciated.

A vision for the future: from large-scale to small and exclusive

High demand also brings challenges. Anna shares that she constantly considers how her business should develop – and perhaps not only by growing, but by refining.

“I have a very large customer base, and I feel that I could reduce the volume a bit and instead focus on creating something more exclusive. Smaller groups, more personal, and more quality time with both horses and customers.”

It’s a strategy many small tourism and experience businesses can recognise: scaling down in order to increase the value of what they offer.

A simplified booking experience for everyone

To ensure smooth everyday operations, Anna has used BookSpot as a booking system for many years. She describes it as one of the most important tools in the development of her business.

“I used to write an invoice for each booking, and during high season there could be many each week. It took an enormous amount of time. Now everything is handled automatically, which frees up many hours every week that I can instead spend with my family and on other parts of the business.”

The system is not only a win for Anna but also improves the experience for customers:

“BookSpot is easy for customers to use, and I can collect all the information I need before each ride. It makes everything so much simpler for both me and them.”

Anna’s best tips for other activity providers

Finally, Anna shares her best advice for others running similar businesses:

“Invest in a booking system. It’s absolutely the best investment I’ve made in my business. Not having to deal with the phone and all the emails is an enormous relief – it allows me to focus more on the customers, the horses and the experience itself.”

A personal and nature-centred riding experience with optimism for the future

Söderåsens Turridning is a brilliant example of how to create big experiences through genuine engagement, customer focus and smart tools in daily operations. With a passion for horses, a unique location near Söderåsen National Park and a clear vision to put the customer first, Anna offers trail riding in Skåne that leaves a lasting impression.

From the first meeting in the stable to the rides along forest trails, the entire business is infused with warmth, quality and structure. With the help of modern solutions like BookSpot, time is freed up for what truly matters: the meeting between humans, horses and nature.