How Cruise Service Scaled Up, Saved Time & Increased Revenue With BookSpot

Cruise Service AS is one of Norway’s leading operators within fjord cruises and whale safaris. The company offers guided tours in some of the country’s most iconic natural areas, departing from Ålesund, Tromsø and Alta.

With tens of thousands of bookings each season and operations that move between destinations throughout the year, they needed a booking system that could handle both logistics and sales. BookSpot became the solution – resulting in simplified administration and increased revenue from direct bookings.

Scaling Up with Full Control

Cruise Service runs a flexible operation: during the summer, tours depart from Ålesund, while in the autumn, the boats are moved north to offer tours and whale safaris in Tromsø and Alta.

Previously, planning required manual handling across several different systems – a time-consuming process that made it difficult to maximise the number of bookings and ensure a smooth transition between seasons. As demand grew, Cruise Service realised they needed a more flexible system to maintain full control of operations and get a clear overview of sales across all destinations.

“When demand increased, we realised we could no longer manage bookings in our old system. We needed a better overview of the bigger picture. With BookSpot, it became much easier to manage bookings, track sales and switch between seasons without stress.” – Frode Færøy, CMO at Cruise Service

More Bookings from More Channels

Cruise Service has achieved impressive growth by reaching the right audience at the right time. In addition to close collaborations with cruise ships, they actively market themselves to other tourists through digital advertising, partnerships with local businesses, and street sales where QR codes link directly to BookSpot for instant bookings.

They also sell tours via popular OTA platforms such as GetYourGuide and Viator to target international tourists – resulting in fully booked tours and strong growth. Managing all sales channels in a single system has allowed Cruise Service to grow quickly while maintaining full control.

“With BookSpot, we’ve reached more customers and grown faster. Selling through GetYourGuide and Viator had an immediate impact – and having everything in one system gives us complete oversight.”

A Smoother Day-to-Day Operation

Previously, adjusting schedules, resources and bookings was complicated and time-consuming. Today, it only takes a few clicks. Changes – such as moving a boat to a new location or adjusting a tour – are quick, hassle-free and updated in real time.

Since implementing BookSpot, Cruise Service has gained better operational oversight and increased its online bookings thanks to smoother booking management. The team now spends less time on logistics and more time developing their services.

“The time we save with BookSpot has been an eye-opener. The system is very user-friendly – making changes to tours and bookings takes just seconds and saves us hours every week which means our team can prioritise growing instead of managing bookings, and if anything comes up, BookSpot’s support team is always quick to respond and focused on finding the best solutions.”

Three Key Advantages for Cruise Service

Everything in one place – All destinations are managed in BookSpot, making it easy to move resources between locations.

Clear overview– BookSpot’s sales and analytics dashboard allows the team to monitor statistics, spot trends and adjust their offer according to demand.

Integrated sales mix – QR codes for street sales, direct website bookings and OTA platforms such as GetYourGuide and Viator feed into the same system – no duplicate work.

We at BookSpot are proud to be part of Cruise Service’s journey and look forward to supporting them further in developing an even more efficient and accessible experience business.