{"id":908,"date":"2023-06-19T15:04:17","date_gmt":"2023-06-19T15:04:17","guid":{"rendered":"https:\/\/bookspot.io\/?p=908"},"modified":"2024-04-30T10:28:22","modified_gmt":"2024-04-30T08:28:22","slug":"konsumenttrender-5-intressanta-bokningsbeteenden-2023","status":"publish","type":"post","link":"https:\/\/bookspot.io\/sv\/blogg\/konsumenttrender-5-intressanta-bokningsbeteenden-2023\/","title":{"rendered":"5 intressanta bokningsbeteenden 2023"},"content":{"rendered":"<p>F\u00f6r att skaffa sig en konkurrensf\u00f6rdel p\u00e5 marknaden \u00e4r det viktigt att h\u00e5lla sig uppdaterad med de senaste trenderna och kundbeteendena f\u00f6r att kunna anpassa sin verksamhet d\u00e4refter. Att f\u00f6rst\u00e5 vad ens kunder prioriterar samt hur de tar beslut, bokar sina resm\u00e5l och semestrar \u00e4r en viktig nyckel i att utveckla sin verksamhet och h\u00e4nga med i sv\u00e4ngarna.\u00a0<\/p>\r\n<p>Vi l\u00e4ste igenom en rapport om kundbeteenden kring turism- &amp; bokningsprocesser av <a href=\"https:\/\/www.mintel.com\/\" target=\"_blank\" rel=\"noopener\">Mintel<\/a>, ett internationellt unders\u00f6kningsf\u00f6retag som varje \u00e5r granskar kundbeteenden inom olika sektorer. H\u00e4r \u00e4r de mest insiktsfulla utdragen fr\u00e5n rapporten som vi tror du kommer tycka \u00e4r intressanta.<\/p>\r\n<h4>\u00a0<\/h4>\r\n<h4>1 &#8211; Enkla bokningprocesser prioriteras<\/h4>\r\n<p><img decoding=\"async\" class=\"rounded-[20px] alignnone wp-image-1046 size-large\" src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/10-2-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" srcset=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/10-2-1024x474.png 1024w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/10-2-300x139.png 300w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/10-2-768x356.png 768w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/10-2-18x8.png 18w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/10-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>Av allt som p\u00e5verkar valet av f\u00f6retag n\u00e4r man bokar sin resa eller semester var &#8221;enkel bokningsprocess&#8221; den viktigaste faktorn bland de tillfr\u00e5gade i unders\u00f6kningen. 44% svarade att de prioriterar att boka sin resa\/semester med ett f\u00f6retag som erbjuder en enkel bokningsprocess med s\u00e5 f\u00e5 steg som m\u00f6jligt.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h4>2 &#8211; Flexibel ombokning \u00e4r en stor f\u00f6rdel<\/h4>\r\n<p><img decoding=\"async\" class=\"rounded-[20px] alignnone wp-image-1053 size-large\" src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/Organic-Social-BookSpot-1080-\u00d7-600px-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" srcset=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/Organic-Social-BookSpot-1080-\u00d7-600px-1024x474.png 1024w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/Organic-Social-BookSpot-1080-\u00d7-600px-300x139.png 300w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/Organic-Social-BookSpot-1080-\u00d7-600px-768x356.png 768w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/Organic-Social-BookSpot-1080-\u00d7-600px-18x8.png 18w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/Organic-Social-BookSpot-1080-\u00d7-600px.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>Som ett resultat av den turbulenta marknaden under pandemin f\u00f6redrar nu 26% av konsumenter att boka en resa med flexibel ombokning upp till tv\u00e5 veckor f\u00f6re ankomst. Detta \u00e4r n\u00e5got vi p\u00e5 BookSpot kan bekr\u00e4fta d\u00e5 vi kan se att 12% av alla bokningar som g\u00f6rs i systemet har valt till ombokningsgarantin, som d\u00e4rav har blivit en popul\u00e4r och omtyckt funktion i systemet som anv\u00e4nds flitigt av b\u00e5de verksamheter och deras kunder.<\/p>\r\n<h4>\u00a0<\/h4>\r\n<h4>3 &#8211; Vikten av kundrecensioner<\/h4>\r\n<p><img decoding=\"async\" class=\"rounded-[20px] alignnone wp-image-1049 size-large\" src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/13-2-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" srcset=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/13-2-1024x474.png 1024w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/13-2-300x139.png 300w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/13-2-768x356.png 768w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/13-2-18x8.png 18w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/13-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>Rapporten framh\u00e5ller vikten av omd\u00f6men fr\u00e5n tidigare kunder d\u00e5 41% av konsumenter kollar recensioner fr\u00e5n verksamheten\/resan innan de bokar sin resa\/semester. D\u00e4rf\u00f6r kan de vara bra att uppmuntra sina kunder till att l\u00e4mna en recension p\u00e5 TripAdvisor eller Google samt att inkludera dessa synligt p\u00e5 din hemsida f\u00f6r att ge potentiella kunder en tydlig bild av upplevelsen och som en kvalitetsst\u00e4mpel att tidigare bes\u00f6kare varit n\u00f6jda.<\/p>\r\n<h4>\u00a0<\/h4>\r\n<h4>4 &#8211; Majoriteten av bokningar g\u00f6rs online<\/h4>\r\n<p><img decoding=\"async\" class=\"rounded-[20px] alignnone wp-image-1048 size-large\" src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/12-2-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" srcset=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/12-2-1024x474.png 1024w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/12-2-300x139.png 300w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/12-2-768x356.png 768w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/12-2-18x8.png 18w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/12-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>Vilka enheter konsumenter bokar sina resor eller semestrar via har f\u00f6r\u00e4ndrats. Unders\u00f6kningen visade att 51% bokar via sin dator medan 23% g\u00f6r det genom sin smartphone. D\u00e4remot var 39% av de som svarade att de f\u00f6redrar att boka via smartphone i \u00e5ldersgruppen 16\u201334 \u00e5r. Detta tyder p\u00e5 att den yngre generationen k\u00e4nner sig mer bekv\u00e4m med att boka via mobilen \u00e4ven n\u00e4r det g\u00e4ller h\u00f6gre belopp, vilket kan vara bra att ha i \u00e5tanke kommande \u00e5r. Unders\u00f6kningen visade \u00e4ven att endast 10% bokar via telefon och att majoriteten av dessa \u00e4r \u00f6ver 55 \u00e5r gamla.<\/p>\r\n<p>Detta betyder att 88% av konsumenter bokar sin resa online, antingen via dator, mobil eller surfplatta.<\/p>\r\n<h4>\u00a0<\/h4>\r\n<h4>5 &#8211; Transparens kring milj\u00f6p\u00e5verkan uppmuntras<\/h4>\r\n<p><img decoding=\"async\" class=\"rounded-[20px] alignnone wp-image-1050 size-large\" src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/14-1-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" srcset=\"https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/14-1-1024x474.png 1024w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/14-1-300x139.png 300w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/14-1-768x356.png 768w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/14-1-18x8.png 18w, https:\/\/bookspot.io\/wp-content\/uploads\/2023\/06\/14-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>De senaste \u00e5ren har man ocks\u00e5 kunnat se en stor f\u00f6r\u00e4ndring i konsumenters attityd till milj\u00f6 och klimat. 19% av konsumenter vill nu se resans\/bokningens milj\u00f6p\u00e5verkan. Unders\u00f6kningen kunde d\u00e4rf\u00f6r bekr\u00e4fta att allt fler vill se transparens om bokningens milj\u00f6p\u00e5verkan n\u00e4r de bokar \u00e4ven om h\u00e5llbarhet fortfarande inte \u00e4r en huvudprioritet n\u00e4r de planerar sin semester.\u00a0<\/p>\r\n<p>K\u00e4lla: Mintel 2022. <a href=\"https:\/\/reports.mintel.com\/display\/1103059\/\" target=\"_blank\" rel=\"noopener\">H\u00e4r<\/a> hittar du rapporten.\u00a0<\/p>\r\n<section\n    class=\"\n        wp-block-hero\n        h-screen\n        justify-start\n        pt-20 lg:pt-0\n        \n        min-h-[450px]\n        lg:min-h-[650px]\n        relative\n        scrollFade\n        flex\n        items-center\n        bg-white\n        bg-no-repeat\n        bg-cover\n        bg-center\n        overflow-hidden\n    \"\n    \n>\n    <div class=\"\n        relative\n        bs-container\n        flex\n        flex-col\n        lg:flex-row\n        px-4\n        py-8\n        md:px-10\n        lg:py-16\n        z-10\n    \">\n        \n        <div class=\"\n            lg:w-[60%]\n            w-[100%]\n            flex\n            flex-col\n            place-self-center\n            lg:col-span-1\n            lg:mr-10\n            z-10\n        \">\n                                                <span class=\"h1 text-left\">\n                        Julia testar\n                    <\/span>\n                            \n                            <p\n                    class=\"\n                        text-left\n                        mb-6\n                        lg:mb-4\n                        md:text-lg\n                        lg:text-xl\n                        text-black\n                        z-10\n                        max-w-[560px]\n                    \">\n                    Testtesttest hej hej \n                <\/p>\n            \n            \n            <div class=\"flex flex-col md:flex-row\">\n                \n                \n                            <\/div>\n        <\/div>\n\n                                    <div class=\"\n                    mt-5\n                    lg:mt-0\n                    lg:grow\n                    lg:px-3\n                    lg:flex\n                    relative\n                \">\n                    \n                    <img decoding=\"async\"\n                        src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2022\/11\/bookspot-team-2022-cropped-square-e1669124908706-550x500.jpg\"\n                        alt=\"bookspot team 2022-cropped-square\"\n                        class=\"\n                            w-full\n                            lg:w-auto\n                            object-cover\n                            rounded-[20px]\n                        \"\n                    >\n                <\/div>\n                        <\/div>\n<\/section>\n\n\r\n\r\n<section class=\"\n    wp-block-banner\n    bg-bs-rain\n    my-12\n\">\n    <div class=\"\n        bs-container\n        lg:min-h-[500px]\n        my-12\n        px-6\n        py-12\n        flex\n        justify-center\n        items-center\n        \n    \">\n                    <span class=\"\n                max-w-[1100px]\n                xl:text-7xl\n                lg:text-6xl\n                md:text-5xl\n                text-4xl\n                font-bold\n                text-bs-white\n            \">\n                gfghfhgfhg\n            <\/span>\n            <\/div>\n<\/section>\n\r\n\r\n<section class=\"wp-block-text-image scrollFade\">\n    <div class=\"bs-container\">\n        <div class=\"grid mx-auto md:gap-8 xl:gap-0 md:grid-cols-2\">\n            <div class=\"\n                place-self-center\n                md:col-span-1\n                px-0\n                lg:px-10\n                order-1\n            \">\n                                    <span class=\"block mb-5 text-bs-night font-extrabold\">\n                        Rubrik byline\n                    <\/span>\n                \n                                    <h2 class=\"max-w-2xl mb-5\">\n                        Stor rubrik\n                    <\/h2>\n                \n                                    <p class=\"max-w-2xl mb-6 lg:mb-8\">\n                        Text under rubriken\n                    <\/p>\n                \n                <div class=\"text-center mt-10 flex justify-start items-center\">\n                    \n                                    <\/div>\n            <\/div>\n\n            <div class=\"\n                md:mt-0\n                md:col-span-1\n                md:flex\n                md:mt-none\n                mt-6\n                justify-start\n                items-center\n                order-2\n                aspect-square\n                md:order-2\n            \">\n                                    <div class=\"flex w-full md:max-w-[350px] lg:max-w-[550px] mx-auto lg:mx-0 aspect-square\">\n                                                    <img decoding=\"async\"\n                                class=\"\n                                    object-cover\n                                    object-center\n                                    rounded-[20px]\n                                \"\n                                src=\"https:\/\/bookspot.io\/wp-content\/uploads\/2022\/09\/brooke-cagle-uHVRvDr7pg-unsplash.jpg-square-1024x1024.jpg\"\n                                alt=\"\"\n                            >\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\r\n\r\n<section class=\"wp-block-paragraph\">\n    <div class=\"bs-container\">\n        <div class=\"max-w-3xl mx-auto\">\n                            <p>testtest tes test est se<\/p>\n\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Vi har gjort en djupdykning i Mintel&#8217;s konsumentunders\u00f6kning om rese- &#038; bokningsprocesser. H\u00e4r \u00e4r statistiken om bokningsbeteenden som vi tyckte var mest intressant.<\/p>\n","protected":false},"author":3,"featured_media":1013,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,13],"tags":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alla","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 intressanta bokningsbeteenden 2023 - Bookspot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookspot.io\/sv\/blogg\/konsumenttrender-5-intressanta-bokningsbeteenden-2023\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 intressanta bokningsbeteenden 2023 - Bookspot\" \/>\n<meta property=\"og:description\" content=\"Vi har gjort en djupdykning i Mintel&#039;s konsumentunders\u00f6kning om rese- &amp; bokningsprocesser. 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